Emma developed a passion for the logic and data behind the internet in 2000, when she worked for Freeshop.com. She analyzed campaign and website data and worked with various departments to help them understand the raw numbers. In addition to traffic analysis, she focused on data integrity and fraud detection, specifically within affiliate programs.
Since 2003, Emma has worked exclusively with physicians. Beginning with a focus on security and privacy, she trained thousands of physicians and their staff on HIPAA compliance. She managed a team of 120 physician advisors who helped to shape several software products, including a cloud computing platform that’s currently in development.
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